Monday, 18 May 2015

NYT Fashion & Style: H&M and Balmain Take a Music Event, Add Social Media and Stir


H&M and Balmain Take a Music Event, Add Social Media and Stir
By VANESSA FRIEDMAN

Olivier Rousteing of Balmain announced at the Billboard Music Awards that he would create a line for H&M, and the Swedish retail giant introduced a hashtag for the occasion.

Published: May 19, 2015 at 05:00AM

via NYT Fashion & Style http://ift.tt/1AaaouB

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